Allison Stadd is a marketing and communications executive based in New York. She is currently Head of Brand and Retail Marketing at BARK, makers of BarkBox.
Over the past decade, through full-time roles and consulting work, Allison has created content, produced events, driven social media strategy, shaped brand architecture, and built online and offline communities for everything from small businesses to global brands.
She was most recently Director of Brand Marketing at Sweetgreen, overseeing brand identity, social media and content strategy, email, paid media, online/offline partnerships, influencers, events, and all brand campaign work. Prior to Sweetgreen, she spent 3 years at the helm of Shake Shack's award-winning global social media and digital marketing strategies, also leading experiential marketing, brand marketing, advertising, and PR for half the U.S. Before that, she shaped digital communications, marketing, and events for Quaker City Mercantile's portfolio of spirits brands, including Art in the Age, Sailor Jerry, and Hendrick's.
Allison is a fan of good books and good beer with equal enthusiasm, and when she's not slinging tweets and tablescapes, you'll find her at the nearest park or music venue. Allison has a B.A. in English and Creative Writing from Penn.