It’s Not About You: The Right Way to “Sell” Yourself or Your Product

No matter your field, you undoubtedly have a home-base somewhere on the Internet where you describe your products or services, be they under the umbrella of your personal brand, your company, or an organization you work for. Whether it’s a website, blog, e-newsletter, or Twitter feed, there’s surely some corner of the web in which you’re trying to sell something, even if it’s just your resume.

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