New Idea? Ask Yourself If the “Juice Is Worth the Squeeze.”

Ideas are the currency of creatives. Shift in your seat and you’ll come up with another handful of cool ideas for a new venture, iteration on a project, or way to improve something you’re currently working on. But how do you separate the wheat from the chaff? It can be challenging to gauge which of your genius brainstorms to act on and which to toss.

Designer Caroline Kelso has great advice for how to vet which of your ideas are worth pursuing, and which you should file under “G” (for garbage). Every time she gets excited about pursuing a new project, she asks herself, “Is the juice worth the squeeze?”

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