What do you do for a living? What are your passions? What are you best at? What makes you different? What do you want out of your career?
Professionally speaking, who are you?
The answers to these questions make up your personal brand—or, in other words, the constant signal to colleagues, managers, and potential employers of what you’re all about. It’s shaped and strengthened by your choices and achievements and is shown off most powerfully in today’s world with your online presence: a personal website or portfolio, social media profiles, content you publish across the web, your email signature, and the voice you use online.