Social media listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers; leveraging their free insights into your brand or business; and engaging in dialogues.
Twitter is a rich resource for such monitoring—"listening" in current parlance—with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you're interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that's like Google Alerts on steroids.
That's just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.