Advisory
Ongoing thought partnership for growth-stage consumer brands. I work alongside founders, CEOs, and marketing leads as an outside brain with operator experience: someone who has sat in the seat, run the P&L, and built the team and brand you're trying to build.
What we work on
Marketing strategy. Brand definition. Org design. Measurement and KPIs. Plus the address book: introductions to marketers, consultants, vendors, agencies, and partners I've built trust with over nearly 20 years in the field.
How it works
We set a scope of work with room to flex, because what a growing brand needs in March is rarely what it needs in September. Most of my advisory relationships last at least a year.
A few of the brands I've advised
What clients say
"We love working with Allison! Allison has seamlessly integrated herself into our marketing team as a partner and advisor. She's helped bring structure to how we test and report out on the effectiveness of programs. She's put in place processes, reporting, and meeting structures so we work more collaboratively as a team. She also has a trusty tool bag of resources and connections we've used for branding and marketing initiatives. All of these things have made us a better performing team thanks to her contributions."
— CEO, nationally distributed dog food brand
"With objectivity and enthusiasm, Allison jumped in, researched our unique set of challenges and provided practical tactics to take them on. The best part is we saw measurable results in just a couple of months."
— Chief Creative Officer, national fast casual restaurant chain
Skylight
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Hattie B's
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Tacombi
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A Pup Above
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Dos Toros
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The Wild Honey Pie
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Skylight 〰️ Hattie B's 〰️ Tacombi 〰️ A Pup Above 〰️ Dos Toros 〰️ The Wild Honey Pie 〰️